Localization is a smart way to work and part of good development. Localization seeks to improve the communities by moving decision-making, resources, and key points of emphasis to those who are closest to the problems. In short, localization is embodied in the phrase “nothing for us without us.”

Field Ready Türkiye supports localizing manufacturing where things are made where they are needed. This includes urgently needed health and medical components, WASH supplies, and items that improve the shelter. We do this by working in established factories, in-home workshops, or in Innovation Hubs to adapt to specific local markets.

“Adversity reveals genius, prosperity conceals it.”
Our approach emphasizes empathy paired with action. We systematically engage with the people-on-the ground. We seek different perspectives and triangulate facts. We define ‘innovation’ broadly to include new business models, technologies, behavioral insights, or ways of delivering products and services that benefit the communities. We not only work with people on their needs, but also build on their talents, use local resources, and find opportunities.

We invest in a range of innovations with strong potential for social impact at a large scale. For this reason, we have established our own Research & Development Centre at Gaziantep University Technopark to serve as an innovation hub providing workable solutions to actual problems.

The challenges of finding effective and sustainable solutions to many social problems are substantial, and solutions may require many of the ingredients associated with successful innovation in business creation.
To this end, we help strengthen communities by supporting the development of ecosystem building as a field of practice to help build an economy that works for all people. We have developed a variety of initiatives —particularly focused on the problems of poor and marginalized populations. We seek to transfer the lives of millions of people around the world positively. Our Innovation Business Incubator in NW Syria is an example.